Snail Games Expands in Mobile and PC Markets

As China’s gaming industry continues its steady rise, Melbet App Download users have plenty to look forward to—especially with Snail Games pushing forward on both mobile and PC fronts. In response to the increasingly competitive mobile market, Snail Games has adopted a dual strategy: deepening its strengths in MMORPGs and ARPGs through original development while actively acquiring high-value entertainment IPs. Notably, the company secured rights to blockbuster 2018 series such as Martial Universe and The Destiny of White Snake, signaling its ambitions in the premium IP arena.

One standout is The Destiny of White Snake, powered by Snail’s third-generation Flexi engine. With the integration of Apple’s Metal technology, PBR console-grade rendering, and full 3D scanning, the game showcases Snail’s consistent technical prowess. Meanwhile, the officially licensed mobile title Noragami: Destiny will combine card-based strategy with an open-world format—targeting the growing anime-inspired mobile game segment. Beyond these, four more titles across genres like MMO, FPS, and ARPG are in development and expected to roll out through 2018.

Melbet App Download users interested in sandbox-style innovation will also appreciate Snail’s growing footprint in the genre. After announcing its sandbox ambitions in 2016, Snail launched the Asia-Pacific test for ARK: Survival Evolved Online in early 2017, followed by the Steam release of Dark and Light, which climbed to the top three in sales charts within three days and held the No. 1 spot for two consecutive weeks. These achievements underscore the company’s successful pivot toward client-based sandbox experiences.

In terms of future pipeline, Snail has introduced voxel-based sandbox games such as PixARK and ARK Park, both of which received hands-on demos at ChinaJoy to great media and player acclaim. The company is also developing in-house titles like Age of Wushu Remake and Age of Wushu 2, further cementing its MMO legacy. On the publishing side, Black Desert made a strong impression at ChinaJoy and may soon launch under Snail’s banner. According to the 2017 China Gaming Industry Report, the mobile game market hit 116.1 billion yuan with 41.7% year-over-year growth—solidifying China’s lead in global mobile gaming.

Client-based games also rebounded, reaching 64.86 billion yuan with an 11.4% growth rate, reversing the dip seen in 2016. On the mobile front, AR title My Dinosaur is set to launch in early 2018. As Snail’s first foray into augmented reality gaming, it blends core mechanics like collection and nurturing with home-base building and tactical combat. This hybrid model offers a full social, strategy, and development system that could set the blueprint for future AR game development.

Melbet App Download gamers watching industry trends should note that these new releases are only the tip of the iceberg. Snail’s innovation pipeline is backed by one of the largest R&D teams in the industry—over 1,600 developers accounting for 70% of its total staff. The company has also established a dedicated research institute exploring next-gen technologies including graphics engines, virtual reality, AI, and even proprietary gaming hardware.

To nurture creativity, Snail has launched an internal innovation studio, led by senior executives to accelerate new ideas. Currently, four to five secret projects are in incubation. The shifts in China’s gaming landscape throughout 2017 signaled the direction of future growth, and for Snail Games, it marked a pivotal year in strategic expansion. With mobile and client-based titles progressing in tandem, Melbet App Download users can expect a dynamic array of fresh, high-quality gaming experiences on the horizon.